At OIT Research Group, we help industrial software companies improve market position by amplifying their messages one story at a time.
A trusted industry voice, not another vendor. Peter Reynolds brings more than 30 years in energy and manufacturing, including owner-operator leadership at Irving Oil (Canada’s largest refinery) and years as an industry analyst at ARC Advisory Group. Buyers listen because the perspective is independent and grounded in plant reality.
Our team has successfully served clients across the US, Canada, Latin America, Europe and the Middle East.
Who we help
Pre-Series A through Series B companies with a strong, technical product and a commercial team that is stretched.
There is no dedicated marketing leader, or one person is trying to do it all.
The product is technically excellent, but the sales team isn’t converting enough of the pipeline.
The message describes features rather than the operational and business value that buyers in energy, process manufacturing manufacturing care about.
A funding round is coming, and the company needs visible market credibility, customer references and pipeline.
Junior marketing staff need senior direction to get the work moving.
Why OIT Research Group
Pick a Trusted Voice in the Industry
The best B2B influencers are trusted voices in the industry. Choose someone respected by peers, not just well-known.
Go for Influence, not just followers
Prioritize someone with strong industry connections over a high follower count to generate impressions that count. The real power lies in having an audience that truly listens.
Storytelling Skills Matter
Not every expert can create engaging content. We are strong storytellers and break down complex topics into valuable, shareable insights.
Keep the Brand Presence Subtle
Our campaigns are not about pushing product. It's about sharing our unique perspectives on industry trends and maximizing the conversion rate. We keep your brand presence in the background, adding credibility, not noise.
Trusted by the following brands
“Partnering with OIT Research Group has been invaluable in bridging advanced engineering technology with executive decision-making. OIT has a rare ability to translate the physics behind our structural twins into clear, actionable business value.”
- Dr. Claus Reimers, Chief Product & Technology Officer, Akselos
The OIT Research Group was instrumental in helping our asset owner clients articulate the value of unlocking previously siloed information that was trapped in maintenance logs and engineering spreadsheets. OIT's insights were crucial in helping position OESuite not just as a risk platform, but as a catalyst for cultural change and decision-making at the frontline.
-David Drerup, CEO, Operational Sustainability LLC
Senior experience without the senior headcount
You get seasoned strategy and product marketing expertise for the hours you actually need.
Engagements are a flexible operating expense, not permanent headcount.
There’s no recruiting cycle and no fully loaded cost, and they are easier to fund as a time-bound initiative.
Analyst-grade quality at a growth-company price. You get the rigor of someone who served as an Analyst under a large research and advisory firm without its overhead or hourly rates.